INTRODUCTION
The Arctic
Winter Games International Committee (AWGIC)
has endeavoured to create a
strong visual
image for the Arctic
Winter Games. By ensuring the consistent and proper
application of
the Arctic Winter Games Official Logo, the committee expects to
significantly enhance
positive public awareness of the event. The committee’s decision to
require all
host societies to use the Arctic Winter Games Official Logo for a particular
set of games was made in this spirit. The Arctic Winter Games Official
Logo shall be the sole logo approved for each games. Bid Committees
and Host Societies may, with the prior written approval of the Arctic Winter
Games International Committee, choose to add the location and/or year of the
Games to the logo.
Since the Arctic Winter
Games was first held in 1970, the event’s mission— to promote
athletic competition,
cultural exhibition and social interaction among Northerners—has
always been
symbolized by three
interlocking rings. Over the years, the official logo has
evolved to
include
a multi-coloured ribbon reminiscent of the Northern Lights or
aurora
borealis.
Most recently, in 2003, the various elements of this logo were revised in
order to remove design imperfections and simplify reproduction in all media.
At the
same time, the Northern Lights were “put back in the night” by the
addition of
a black background
bordered by a white circle that represents the circumpolar
world. Finally, the original image
of the interlocking rings
was re-introduced to the
logo because of its strength.
Despite its bold new
appearance and more user-friendly characteristics, the
official logo retains the overall visual qualities that have made it such an
enduring symbol of the North’s premier multi-sport and cultural event for
youth.
To request more information
or electronic files, contact the AWGIC President at
EMAIL